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New project: Paving the way to a new identity for Arlo & Jacob

Posted on the 23/09/2019 by Karndean Designflooring

If you haven't heard already, Arlo & Jacob is a contemporary furniture brand steeped in a history of British craftsmanship, offering a range of handmade upholstered sofas, chairs and footstools as well as high-quality accessories.

When the team at Path Design was tasked with designing the new Bristol showroom, it was important that the flooring complemented the bright modern feel of the store and reflected the innovative nature and premium quality of Arlo & Jacob’s sofas. 

For a retail setting that needs to stand up to thousands of visitors each week, Karndean Designflooring was the preferred choice, bringing both authentic style and a hard-wearing surface that is easy to maintain and will look great for years to come.

In the main showroom area, Path Design created a bespoke, statement herringbone floor with a combination of our Knight Tile planks, each custom cut to a 915 x 76mm plank. In a random pattern of wood and stone designs (pictured below), including Pale Limed Oak, Lime Washed Oak, Grey Limed Oak, Washed Scandi Pine and Cumbrian Stone, the floor design delivers a sense of interest and flow and creates a stunning foil for the contemporary furnishings on display. 

Discussing the project, Vicky Blizzard, designer at Path Design, told us having the flexibility to create and personalise a bespoke floor design meant the team could introduce a statement identity for Arlo & Jacob in-store.

She explains:“Our aim was to create a new showcase for Arlo & Jacob by aligning their online and offline identify into one holistic and memorable experience. 

“We wanted to create a space that reflected everything they are and do as a brand, from the big architectural statements through to the small design details, and an environment where customers could seek, dwell and share. With this in mind, it was important for us to consider every aspect of the design to reinforce their heritage, character and quality at every touchpoint. 

“Combining this with the more functional requirements of being able to move large sofas easily, we were looking for a floor that gave us the ability to signify the British craftsmanship associated with the brand whilst maintaining the durability and practicality required.

“Opting for an elegant herringbone laying pattern using a mix of bespoke cut timber planks, we were able to make a real statement. The variation in tone complements the surroundings perfectly and maintains interest throughout the store.

“What’s more, the addition of the white timber and grey stone tiles allowed us to gradually punctuate the herringbone pattern, highlighting key areas within the store and allowing seamless transition between zones.” 

We're pleased to report the floor has already become a recognisable design feature with two further locations adopting the same look underfoot in Harrogate and Marlow. 

Have you visited Arlo & Jacob? Tell us what you think on Instagram.