Boise State University | Education Case Study
Boise State University is a metropolitan doctoral research institution and home to more than 24,000 students. The Bronco Shop, the university bookstore and retail store, is visited by students, families, alumni, friends and fans of the university and is the hub of Boise State’s student union. What was once a commuter school has transformed into a rapidly growing institution, growth that prompted the university to rebrand. As a result, The Bronco Shop required a retrofit to match the school’s new brand identity.