Bringing a wealth of knowledge and experience in retail management, interior design and installation from a past life, Val and Aaron Baker of Nowra Flooring Xtra have now been in the retail flooring business for more than 15 years.
We had the pleasure of catching up with the couple to chat about their business and what they’ve seen in their 15 years in the flooring industry.
What made you guys go into retail?
Aaron and I were offered the opportunity to grow our family business and we jumped at the chance. Without a doubt, it’s a decision we have never looked back on.
What would you say most of your customers are looking for when they come in to choose a floor?
When customers come through our door, they’re looking for knowledge and specialised advice that helps meet their individual flooring requirements. They also want to see a great selection of products and designs to choose from. We pride ourselves on offering both, along with the assurance of qualified installers and dealing with a well-known national brand like Flooring Xtra.
Why did you choose to partner with Karndean?
We’ve been a Karndean retail Partner for more than 10 years, for the main reason that we love their modern market-leading designs. We also appreciate their continued support with brochures and digital tools, which help our customers choose and visualise a flooring design that will work for them in their own home.
What is your favourite Karndean product or range?
Art Select Woods has always been a favourite of ours! However, Karndean LooseLay is another range we love, particularly as it’s such a great alternative for those looking for a cost efficient option that still offers durability and great design, along with being quick and easy to fit.
From your experience, what can a customer provide to help the decision process?
It’s always good to come prepared with an idea of a budget and time frame. A description of the area, images or even a colour palette will help us tailor and put together complementary flooring designs for the customer to consider.
What has been your favourite flooring installation/project to date?
Our favourite installation so far has been a staircase, where we used Da Vinci with tram line borders on the treads and risers to provide a highlight. It was a complex installation, but well worth it as the end result looked fantastic and the customer was delighted!
What has been the most unusual installation you’ve been a part of?
The most unusual project would have to be Willinga Park Polo Stables in Bawley Point. An international polo training, competition and breeding facility, we had to line and cover the walls and floors of the stables with a 5mm thick rubberised ‘spectrum’ product, fitted to protect the horses from injuring themselves.
We’d like to thank Val and Aaron for taking time out to chat with us about Nowra Flooring Xtra and their experience in the industry. If you’re in the Nowra area, make sure to pop in and take a look at the latest Karndean designs on display.
To find your nearest Karndean retailer use our handy Find a Retailer tool.