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Case Study - Clinton Cards

Retail

Client:
Clinton Cards
Contractor:
AG Retail Cards Ltd
Designer:
Area:
300m2

James Waller, Planning and Design Manager from Clintons, considered flooring to be a major factor when he was developing plans for their new look stores as part of a companywide rebranding strategy.

The look of the product and durability to withstand heavy footfall were the main requirements when choosing flooring for the project. In the end, James specified Karndean Designflooring to replace the stores’ tired looking carpet, which didn’t fit with the new contemporary colour scheme was difficult to keep clean and wore down quite quickly.

When asked how he went about choosing flooring for the new outlets, James stated, "Using Karndean’s Product Selector, I presented a variety of flooring options together with their costs to the Board. The options included engineered woods, ceramics and other vinyl options. Because of the colour range and durability, Karndean met the requirements and came in on budget. In addition, Karndean Designflooring is a supplier we’ve used and trusted in the past, so we were keen to use them again."

The design brief for the project was for a dark wood toned floor, so Art Select Midnight Oak (HC06) and Opus Carbo (WP318) were the two products that stood out from the rest. Midnight Oak has a rich depth to it and is used in the majority of the stores, whilst Opus Carbo planks were chosen as a slightly more cost-effective alternative for outlets with a lower budget.

The stores’ managers and staff are pleased with the new flooring and new contemporary look. They’re finding the floor easier to clean and the updated branding has made a huge positive difference to both staff and customers alike.

When asked about his experience working with Karndean Designflooring on this project, James stated, "The refurbishment programme was very ambitious, requiring thousands of square metres of flooring over a short amount of time. My main concern was whether or not Karndean could keep up with the demand. I was assured by my Commercial Business Manager that they could, and they did. I know this wasn’t easy and this is the reason Karndean is my first choice flooring supplier."

Because of the colour range and durability, Karndean met the requirements and came in on budget. In addition, Karndean Designflooring is a supplier we’ve used and trusted in the past, so we were keen to use them again.

James Waller

Planning and Design Manager
Clinton Cards